Sustainable finance products must fully comply with consumer protection rules and really create “long-term and sustainable value”

EU citizens as savers are by nature mostly long-term driven since 67% of their total assets are deployed in long-term investments1 (versus only 37% for pension funds - despite their purely long-term horizon - and 11% for insurers) and their main saving goals are long-term: retirement, housing, children’s studies, transmission of wealth, etc. For these reasons EU citizens as savers have a great need for “sustainable finance” products.

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