Greening investments is a top priority for the EU, which requires financial advisers to consider the environmental objectives of their clients and beneficiaries. However, energy efficiency (EE) and sustainable energy (SE) investments face a finance gap.

The EU-funded LEVEL EEI project makes these EE and SE products more competitive. It conducts behavioural science field experiments to assess end users’ demands for environmental products. It also reviews the compliance of green marketing claims associated with financial products and evaluates the offer of financial environmental products to meet potential demand by end-users. The findings will provide fresh insight into current regulatory schemes, support the spread of the solutions throughout Europe and deliver a database for environmental financial products.

LEVEL EEI is a 3 year-project that was launched on 1st September 2020. It is funded by the European Commission’s multi-annual framework programme Horizon 2020 for an overall budget of approximately 2.1 million euros. BETTER FINANCE is excited to be part of the LEVEL-EEI Consortium. For more information, visit the LEVEL-EEI website.