ROBO-ADVICE: EUROPEAN INDIVIDUAL INVESTORS TAKE A LOOK UNDER THE HOOD

For the third year in a row BETTER FINANCE took a closer look at the emerging Robo Advisory business from the perspective of individual investors and savers. Considering that new players are continuously joining the fray, this report focuses solely on selected platforms that set up shop over the last ten years in Europe and North-America, excluding platforms that are directly linked to established financial institutions. 16 platforms found their way into this study: 11 platforms from 7 different EU countries and 5 from North-America (4 US platforms and 1 Canadian one).

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