The goal of the European Federation of Investors and Financial Services Users ‒ BETTER FINANCE (BF) ‒ is to act as an independent financial expertise center to the direct benefit of European financial services users. Those include individual and small shareholders, fund and other retail investors, savers, pension fund participants, life insurance policyholders, borrowers, and other stakeholders who are independent from the financial industry. As such, BETTER FINANCE provides independent expertise and advocacy for EU citizens in general.