Guillaume Prache, Managing Director at BETTER FINANCE, was quoted in Investment Europe following his contribution to EFAMA's report “Building Blocks for Industry Driven Investor Education Initiatives”.
He stressed that "most consumers tend to be educated about finance at the point of sale, rather than at school".
At the same time, Prache pointed out that "four decades ago, households held directly about 40% of European equities, but nowadays they hold just 13%. Consequently, they are more likely to engage with packaged investment products rather than specific shares or bonds".
"This process has led to a decline in consumer confidence and emphasises the need for simple performing long term products for individuals".
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