Across Europe, millions of citizens remain hesitant to save and invest.
Their scepticism is mostly rooted in low financial literacy, limited confidence in financial institutions, and persistent concerns about fairness, transparency, and misselling. Today, as digital finance, neobrokers, finfluencers, AI-driven financial content, and a wider variety of investment products become the norm, investing has become more accessible and user-friendly than ever before, yet it remains complex. While these innovations offer new opportunities, they can also leave some citizens unsure about how to navigate them effectively and safely.
Bridging this gap requires investor education
Improving financial literacy, restoring trust in markets, and guaranteeing that retail investors receive fair, value-for-money outcomes are crucial steps. These efforts are vital for increasing long-term savings, encouraging retail participation in capital markets, and advancing the EU’s wider goals under the Savings & Investment Union.
To initiate a discussion on this matter, BETTER FINANCE is organising an online discussion: Investor Education & Trust: Reconnecting European Citizens with Finance and Capital Markets