Date: 12th October 2020

Corporate social responsibility and pro-environmentalism has gained importance among consumers too often providing incentives for producers to brand unsustainable products as green or environmentally friendly. Research on product labelling suggests that “green” has become an important retail strategy and more and more products on the market are labelled as
environmentally friendly. Therefore, green labels may lead consumers to assume by default that the products are “green” even if they are not or do not comply with environmental standards.