A new player in the robo-advice market has emerged but unlike most robo-advice platforms the model is focused on seniors. The company is called True-Link and they best known for offering seniors Visa card protection against financial fraud and abuse.
“We think seniors are the most exciting market in financial services today,” Mr. Stinchcombe said. “We have seen the role that technology can play in helping today's retirees live the independent, fulfilling lives they deserve.”
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Internet based investing robo-advice has seen dramatic growth in the last couple of years and the growth is expected to continue. Most robo-advice models focus on the accumulation stage of retirement planning so True-Link will be entering into a potential new market.
BETTER FINANCE began an annual research report on robo-advice investing in the spring of this year. The report analyzed the size, scope, and costs associated with online robo-advice investing platforms. Please see our full 2016 report here.