As of February 4, 2026, Guillaume Prache, Founder and President of BETTER FINANCE, has had his mandate as a Member of the Advisory Committees of the Autorité des marchés financiers (AMF) renewed as representative of BETTER FINANCE: this represents a significant recognition of his long-standing commitment to defending the rights and interests of financial services users and retail investors in France and across Europe.
Since 2017, Prache has also served as President of FAIDER (Fédération des Associations Indépendantes de Défense des Épargnants pour la Retraite), the only organisation currently represented in the advisory bodies of the French Ministry of Finance and the ACPR (Autorité de Contrôle Prudentiel et de Résolution). Through FAIDER, Prache has played a key role in ensuring that the voice of French savers and long-term investors remains present in policy discussions and regulatory decision-making.
Prache’s relationship with the AMF is a long-standing one. He has been a member of its Advisory Committee since 2007, reflecting a long and fruitful record of representing the interests of financial services users across various advisory boards of both French and European institutions. Over the years, his work has consistently contributed to advancing transparency, fairness, and consumer protection in financial markets.
Ms. Bastide -Calori, the Managing Director of ANCRE, another French member organization of BETTER FINANCE, has also been appointed to the Advisory Committee of AMF, representing FAIDER.
These two nominations are particularly significant in the French context, where the governance of financial services supervisory authorities continues to face challenges. Under European law, advisory bodies are required to fairly represent the interests of both the financial industry and its clients. In France, however, ensuring balanced representation of savers and consumers remains a key issue.
“This is why,” Prache commented, “BETTER FINANCE and FAIDER are delighted to be part of the few organisations dedicated to representing French savers that are able to participate in the work of one of the AMF’s advisory committees, whose primary mission is to protect savings.”
At BETTER FINANCE, we believe it is essential to cooperate closely with member organisations and institutional partners in order to promote well-performing, simple, transparent investment and savings opportunities across Europe.